Go-To-Market Strategy
The final piece in the puzzle
Your go-to-market strategy should not be a 100+ page document detailing all there is to know about your marketing plans for the next 12+ months.
These are inflexible, don't allow for real-life changes, and let's be honest... no one reads them!
A successful go-to-market strategy should outline a clear path of how you're going to get from where you are now to where you want to be. This includes a deep analysis of who your perfect fit customers are, where they hangout and how to reach them with highly personalised activity - queue Fried Egg Marketing®.
What happens now?
At this stage in our approach, we will have worked with you on understanding your customers, aligning your teams and outlining your ICP and processes. We'll be perfectly placed to provide you with a full go-to-market strategy including:
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Who you're going to market to
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How to differentiate yourself against alternative suppliers/solutions
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Where and how you're going to distribute content
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What you will use to attract your target audience's attention
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How to measure results against the GTM strategy
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What content/budget/tech you will need to go to market.