From scrambled relationships to solid retention

You’re not losing clients because they didn’t need you. You’re losing them because they never felt truly understood.

Every exit bleeds your budget, demoralises your teams and turns your hard-won acquisition efforts into dead weight.

Yet time and again, businesses obsess over filling the funnel—pouring cash into lead gen—while the back door stays wide open. Why? 

  • Lack of ongoing customer engagement strategy.
  • Poor onboarding leaving new customers feeling 'meh'.
  • Misalignment between sales and customer service/product teams.
  • Your CRM and tech stack not giving you the customer insights you need.
sad-fried-egg

Why do clients leave?

A whopping
0
%
of B2B buyers shift away from suppliers who fail to meet their expectations
Only
0
%
of customers believe their supplier truly understands their needs
Unsurprisingly
0
%
of B2B buyers have switched from suppliers that failed to align services with expectations

How does Fried Egg Marketing® help?

Focus on the RIGHT customers

Attracting only your perfect-fit customers means you can pour all your efforts and investment into those that add the most value to your business. This means your processes, tech, systems and products can be built with your perfect customers in mind. How can they resist that?

Align your entire revenue operation around that single focus

Fried Egg Marketing brings completely alignment to your marketing, sales and customer service teams so your customers receive a consistent message and experience throughout their journey. No nasty surprises, no disappointments.

Embed technology that puts your customers at the heart

Your CRM and customer engagement systems are crucial for reducing customer churn. The Fried Egg Marketing approach will ensure you're leveraging tech to get the insights you need to delight your customers at every step of their journey with you using health scoring, engagement pathways and excellent content. 

Ready to focus on your yolk and win better business?

Let's Talk
Join forces with a partner that knows how to build lasting value.
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