Retain, don't replace: tackling churn with Fried Egg Marketing®

From scrambled relationships to solid retention

High customer churn isn’t just a nuisance—it’s a profit killer. Every lost customer drains resources, stalls growth, and wastes the time and money you’ve poured into acquisition. Too often, businesses burn through budgets chasing new leads, only to watch them walk away due to poor targeting, mismatched expectations or lacklustre engagement.

At Intergage, we know this pain all too well—and we’re here to stop the bleeding. That’s why we created Fried Egg Marketing®, a bold, precision-driven strategy designed to lock in the right customers, forge lasting relationships and put an end to churn for good.

sad-fried-egg

Why do clients leave?

A whopping
0
%
of B2B buyers shift away from suppliers who fail to meet their expectations
Only
0
%
of customers believe their supplier truly understands their needs
Unsurprisingly
0
%
of B2B buyers have switched from suppliers that failed to align services with expectations

How does Fried Egg Marketing® help?

Fried Egg Marketing® offers a laser-focused, strategic approach that helps you target the right customers, engage them meaningfully and build lasting relationships. This approach prevents your customer success team being spread too thin and allows you to build processes, services and content specifically for your best-fit customers. You don't need to be all things to all people, just the best choice for clients that are perfect for your business.

Helpful Resources

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