Fried Egg Marketing®
How do you like your eggs?
Scrambled
Omelette
Hard-Boiled
An unfocused marketing strategy where different ingredients are mixed together without a coherent plan.
Characterised by a desire to incorporate a wide variety of features or appeals within a single marketing strategy, while appealing to no one.
Strategy without compromise, frills, or leniency. It pushes buyers to make decisions quickly but does little to entice them.
Don't overcook your marketing strategy
Not all customers are created sunny side up.
Enter: Fried Egg Marketing®—your recipe for success.
We help you crack the code to your Ideal Client Profile (ICP), finding the golden ‘yolk’ at the heart of your customer base. While others are scrambling for leads, cook up a winning strategy by focusing on the clients who truly matter.
Why focus on your yolk?
Improved ROI
Focusing your marketing on the segments that'll produce the highest returns means less waste, higher conversions, and better efficiency.
Better Data
Your data is often more coherent and actionable, leading to insights that can drive further optimisation as you go after your perfect fits.
Streamlined Marketing
A focused approach streamlines strategy and execution by targeting a single segment, simplifying planning and enhancing effectiveness.
Competitive Advantage
By better understanding your customers' needs and behaviours, you can serve them better. Helping you outperform your rivals.
Frequently Asked Questions
Yes, Fried Egg Marketing can be applied across various industries. However, it is particularly effective in markets where customer segments are clearly definable and differ significantly in their needs and value to the company.
Everyone has a 'yolk', some are just easier to recognise than others!
Fried Egg Marketing is as measurable as more traditional digital marketing strategies. We'll help you build a scorecard that reports on the metrics that matter to you - and we'll review this with you regularly to ensure everything's on track!