Fried Egg Marketing® ensures that your approach aligns with each stage of the customer journey, from initial interest to conversion. By addressing their concerns and delivering value at every touchpoint, you transform interested prospects into loyal clients.
Fried Egg Marketing® Resource Centre
The home of everything Fried Egg Marketing® including all the resources you need to share with your colleagues.
What the cluck is Fried Egg Marketing®?
Fried Egg Marketing® is the revolutionary approach that focuses on making you irresistible to your perfect client. It emphasises precision over volume, aligning your teams, strategy and tech around the customers that are the best fit for your business.
Built around the metaphor of a Fried Egg, where the yolk represents your Ideal Client Profile.
Fried Egg Marketing® tackles the most painful challenges felt by growing B2Bs including:
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Lack of differentiation
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Long sales cycles
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Poor lead quality
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High customer churn
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Failing tech stack
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Misaligned teams
Fried Egg Marketing® is all about focusing on the yolk. Because let’s be honest: it’s the best part of a fried egg; gooey, runny and perfect for dipping your toast into. And in your marketing, that’s the market sector you need to target: your best-fit customers.
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The Egg-sentials
Crack the Code to Finding Your Ideal Clients
Join our exclusive webinar and drive higher conversions, improve ROI and deliver higher life time value.
You will learn that B2B marketing is about targeting the right clients with precision and purpose. This is the essence of Fried Egg Marketing, a focused strategy designed to guide the ideal client through a personalised journey, from first contact to becoming a loyal, long-term customer.
60 min session
How do you know if you need Fried Egg Marketing?
Poor client retention and low lifetime value
Client retention and lifetime value are key metrics that signal long-term success for a B2B business. Yet, we find ourselves struggling with high churn rates and short-lived customer relationships, where clients quickly drop off or fail to engage fully.
Struggling with high customer acquisition costs
Explore why acquisition costs are so high, why traditional methods aren’t working and what steps you can take to reduce CAC without sacrificing lead quality.
Long sales cycles
Explore the common reasons behind extended sales cycles, why traditional sales methods aren’t effective in today’s market and actionable steps you can take to accelerate the journey from prospect to closed deal.
Lack of market differentiation
Struggling to stand out in a crowded market? This article explores how a weak Ideal Client Profile (ICP) leads to diluted messaging and offers strategies to refine your ICP, enabling targeted communication that resonates with high-value clients and differentiates your business.
Poor lead quality
Poor lead quality inflates costs, wastes time and lowers conversion rates. Learn how focusing on your Ideal Client Profile and buyer intent signals can drive better-qualified leads, improve sales alignment and boost your overall marketing ROI.
Are all your leads just a waste of time?
The leads you're counting on to drive your business are, in reality, not leads at all. Instead, they are prospects simply researching, comparing options, or educating themselves.
Poor targeting
Neglecting your Ideal Client Profile leads to poor lead quality, ineffective sales performance and high customer churn. This article explores these challenges and offers strategies to align your efforts with high-value clients for sustainable growth.
Living in a red ocean
Struggling to differentiate in a crowded market? This article explores how Fried Egg Marketing helps you carve out your own Blue Ocean by focusing on your Ideal Client Profile, enabling you to stand out and create uncontested market space.
How to Fry an Egg
Fried Egg Marketing might sound pretty conceptual, but we have a proven process for achieving focused results. So, what does that process look like?
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Know Your 'Yolk' Inside and Out
We help you get to know your ideal prospects better than they know themselves so we can craft irresistible, personalised messaging just for them.
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Create A Magnetic Value Proposition
Together, we'll craft a clear, relevant and truly unique value proposition that speaks directly to your ICP.
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Solve Their Problems Before They Ask
We position you as the ideal solutions for your ICP's biggest problems before they even realise they need help. You'll be the only option in mind when they decide to buy.
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Show Up Where They Hangout
Using creative campaigns and your unique messaging, we'll help you meet your prospects where they are.
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Personalise Every Interaction
Using powerful tech and proven processes, we'll make your prospects feel understood and valued by creating unique experiences.
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Build Trust Through Consistency
We help you align your teams, processes and messaging to provide the complete consistency required to build trust with your ICP.
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Turn Interest Into Commitment
From Scrambled to Strategic: The Value of Fried Egg Marketing
Leads that last a lifetime
Imagine if you could focus all your marketing efforts on leads who don’t just come and go, but who stay close, engaged and ready for the day they need what you sell.
Create your own label
Creating a unique market category differentiates your business from competitors. This article explores how Fried Egg Marketing helps you define your own label by focusing on your Ideal Client Profile, enabling you to stand out and lead in your niche.
Avoid strategic convergence
Strategic convergence in B2B markets leads to indistinguishable offerings and commoditisation. This article explores how focusing on your Ideal Client Profile through Fried Egg Marketing can help your business stand out and avoid blending in with competitors.
Become irresistible to your target customers
Developing a compelling Unique Value Proposition (UVP) is essential to attract and retain your target customers. This article guides you through understanding your Ideal Client Profile and crafting a UVP that differentiates your business in the market.
Identify the buying signals that matter
Identifying buying signals within your Ideal Client Profile (ICP) is crucial for effective engagement. This article explores how Fried Egg Marketing helps you recognise these signals, enabling you to focus efforts on prospects ready to move forward in their buying journey.
The A1-C3 grid method
The A1-C3 grid method ranks customers based on two factors, happiness and spending. By analysing where your most satisfied and high-spending customers fall on the grid you can spot patterns in these segments to define your ICP.
Maximise marketing efficiency
Targeting your Ideal Client Profile (ICP) enhances marketing efficiency by reducing wasted resources and improving lead quality. This article explores how focusing on your ICP can shorten sales cycles, lower acquisition costs and drive sustainable growth.
The Fried Egg Marketing Index
Discover how Fried Egg Marketing® can transform your B2B strategy by focusing on your Ideal Client Profile (ICP). Our Ultimate Guide offers insights to help you navigate complex sales environments and achieve sustainable growth. Dive in now to learn more.
Turning Fried Egg Marketing® Into Revenue – EggOps
Fried Egg Marketing® sounds great, right? But how does this approach actually turn into revenue that transforms your business?
EggOps integrates Fried Egg Marketing®'s focus on your ICP with the operational efficiency and alignment of RevOps.
It brings together the data, technology, and key team alignment to create seamless customer experiences, ensuring that every effort contributes directly to predictable and scalable revenue growth meaning:
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Your team efforts are unified
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Your customer experiences are seamless
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Your revenue is scalable
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You eliminate marketing waste.
FEM Examples
Defining your ICP workbook
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Request the workbook
Techstack review workbook
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What Next?
Crack the Code to Finding Your Ideal Clients
If you're ready to serve up success, book your place on the official Fried Egg Marketing webinar.
You'll discover how to enhance conversions, boost ROI and increase customer lifetime value by focusing on your most valuable clients—the 'yolk' of your Ideal Client Profile. Learn to identify and engage high-value clients, streamline marketing efforts and build lasting relationships for sustainable growth.
60 min session