As a marketer, you want to be brave and try new things. To seek out new markets and new audiences. To boldly go where no marketer has gone before, maybe?
That’s fantastic. You are the James T Kirk of your organisation’s marketing. You have a passion for attracting new leads and bringing in new customers.
But who will be the cool logical counterpart to your fiery enthusiasm?
As you battle the Klingons of constant interruptions, and wrestle with a desktop of marketing applications that resembles a Romulan control interface, how will you remember to do all the little things that make a difference to your marketing?
Fret not. Those clever people at HubSpot understand our universe and have built in some fantastic help into their Inbound Marketing platform. Here are three of the best:
1. Projects
You know how it is. You have a few existing blogs that should all carry the same call to action to download an e-book.
So, you should build a landing page and a call to action and a thankyou page etc. And you need to get the SEO right on everything and this is all part of a bigger campaign.
That’s a lot to remember – there are many steps to go through to get this right. And if you miss any of them out it could affect how well the project works for you.
What you need is Spock at your elbow gently reminding you of every logical step that you need to take to get first contact right. And he is – in the Projects tab:
For every little step that needs to be taken there is a reminder and a simple ‘tick it off the list’ interface when it’s completed.
No matter how many times the Klingons interrupt, Spock will bring you back to where you were.
2. Campaigns
We all know how difficult it can be to show the effectiveness of a campaign. You might have to dive into Email Marketing statistics and do clever things in Google Analytics.
Wouldn’t it be great if we could ask Spock to pull all the component parts of a campaign into one place where we can see at a glance how it is progressing?
Well we can, and he has:
This really is a fantastic overview and covers more besides what you can see here, including paid advertising campaigns and lead nurturing workflows.
3. Optimisation
With almost all types of content that are added to HubSpot there is an optimisation (or Spock) tab.
In that tab, it provides you a little logical checklist of everything that needs to be done to optimise that piece of content.
You can see the blog optimisation in a previous post on Content Marketing. Here is the on-page SEO for a landing page:
Fascinating.
With Spock’s help you can push that 83% up to 100%.
Captain’s Log
It would seem logical to sign off with the traditional “Live long and prosper” quote. But the 2009 film puts it better.
I wanted to show you what a great wing-man HubSpot can be to your marketing efforts, the cool Vulcan logic to your fiery human emotion, because, (spoiler alert) as old Spock said to young Spock…
I could not deprive you of the revelation of all that you could accomplish together, of a friendship that will define you both in ways you cannot yet realise.
Kirk out.
Learn more about inbound marketing here...
