Understanding Strategic Convergence in B2B
It is rare to find a B2B market space where competition is not fierce and markets are not crowded.
How Fried Egg Marketing Helps You Carve Out Your Blue Ocean
When it comes to business strategy, there are few ideas as widely cited as the Red Ocean and Blue Ocean ...
Developing Your Unique Value Proposition
If you have already started working to create your niche or a category of one, congratulations, you have ...
Create your own Label with Fried Egg Marketing
We have all been there. Trying to research a product or service we need for our business. We trawl search ...
From Omelettes to Yolk: Refining Your Targeting Strategy
It’s your first day in an all-inclusive (yay!), and you’re perusing the breakfast buffet. Instead of sticking ...
Is your marketing too tough? The dangers of a hard-boiled approach
Ever experienced marketing that feels more like an onslaught than an invitation? Maybe it was incessant ...
What on earth is Fried Egg Marketing?
Fried Egg Marketing® is all about focusing on the yolk. Because let’s be honest: it’s the best part of a ...
6 Reasons Manufacturers Should Invest In HubSpot
Manufacturers are facing a rapidly changing landscape, with new technologies and market disruptions emerging ...
The Purpose Of Marketing And The Marketing Mix
So, what is the purpose of marketing? Ask a room full of marketers and I’m certain there’ll be a room full of ...
The Why And How Of Marketing Strategy
The term strategy is one of the most abused words in the business dictionary. A strategy is not a goal. It is ...
Setting A Marketing Budget To Achieve Your Growth Goals
Intergage has been in the marketing business for more than 20 years. In those 20 years I have spoken to many ...
9 Reasons Your Website Doesn't Convert
There are many reasons a website does not convert. Below I have listed what I think are nine of the most ...