Marketing Automation - The Executive Summary
Why Marketing Automation? Smart B2B businesses understand that buyer behaviour has changed. They know that ...
Have You Asked Your Customers The Ultimate Question?
How NPS (Net Promoter Score) Works - based on the book The Ultimate Question 2.0 a Marketing Classic by Fred ...
Broken Marketing Funnels And The Flywheel Revolution
Broken Marketing Funnels Most people have heard of the traditional marketing funnel...but has marketing ...
Your Marketing Toolkit is a Competitive Advantage (or not)
Overwhelmed Marketing Managers are frustrated by clunky marketing technology and long for more advanced and ...
AI in Sales & Marketing (Part 1) - Would You Buy From a Bot AI?
Is it possible that you could encounter an AI bot that you felt understood you and was truly likeable and ...
AI in Sales & Marketing (Part 2) - The Birth of the AI Sales Coach
2018 Was The Year Most of US Routinely Used AI (Whether We Knew It or Not) At home we quickly adopted Google ...
The Surprisingly Huge ROI of Sales & Marketing Alignment
The Sales Team says that the Marketing Team (or "Colouring-in Department") provides poor quality leads and ...
10 Benefits of B2B Marketing Automation
There are many reasons why businesses choose to invest in marketing automation. For many it is simply the ...
The Future of the Sales Profession
This blog post is based on the book by Graham Hawkins called The Future of the Sales Profession - how to ...
"GRANDAD, What Was A Salesperson?" - seeing how B2B sales has changed
Our Managing Director, Paul Tansey, is always very keen to share his thoughts about the business world ...
More Sales Without More Sales People - The Virtual Sales Presentation
I rarely post on Intergage products and services but occasionally I get so excited I just have to. Today is ...
The Marketing Journey Starts with a Mission and a Vision
In my last Blog I talked about personal vision and mission and how entrepreneurs can pursue “Success” only to ...