In a previous blog, we showed you how to find your website's total organic traffic. We then showed you how to find out what people are searching for to find your website. Then, we showed you how to find out what device people are searching on to find you.
Finally, we're going to show you (really quickly) how to find out how often people click on your website when they see it on Google. This is a simple metric but it's a huge indicator of the health of your website. The higher the CTR (click-through rate) of your website, the better your website is performing in organic search (to a point).
Simply, the Click-through rate is the percentage of people who click on your website from a Google search.
However, don't take this data in isolation. A 1% CTR on Google might seem bad compared to a 10% CTR, but if the 1% CTR website gets 10X the traffic that the 10% CTR website receives, the metric isn't so bad.
Here we are again, finding the log-ins to our favourite Google tool.
We cover this extensively in our previous blog. You should be able to navigate your way through to the "performance" data on Search Console. Follow the link and follow the steps through to step 5. Then come back here!
Automatically selected are two pieces of data, Total Clicks and Total Impressions. However, next to it is the Average CTR, this is the data we want to see.
Click on them to de-select them and then select Average CTR to see the right graph.
First, make sure your date range represents the data you want to be looking at.
Secondly, look at the trend in the data.
Here this data is plotted against time so any trends are apparent. However, at the top of the graph is a big number which highlights the average for this period.
In the graph above, on average a person clicks on this website 4.9% of the time the website appears in a Google search.