The team at Intergage recently attended HubSpot’s annual INBOUND event – a conference bringing together some of the world’s most influential leaders in marketing, sales, customer experience and operations.
A huge benefit of being a HubSpot Solutions Partner and attending INBOUND is that we get access to the massive number of HubSpot product updates before anyone else – and we want to share them with you!
This year, HubSpot has made significant progress to help businesses become better connected in a world where staff, customers and stakeholders are more detached than ever - through the rise in hybrid working, remote teams and reliance on technology. In HubSpot’s own words, we are in a ‘crisis of disconnection’.
Take a look at our summary of HubSpot’s latest updates here:
Data management & quality improvements
The import tool now flags and fixes data errors before being published to the CRM. This significantly reduces the manual cleansing activity that often takes place when importing large datasets, so can stop bad data before it starts!
🟢 Live now – available to all operations hub customers.
Within the settings of your HubSpot portal, you can now see an entity relationship diagram of the data within your portal. This allows you to gain a full understanding of how objects and properties are associated and related to one another. Essentially, you’ll get an automatic diagram of all the data in your CRM! This is key to understanding how the data in your CRM works together and what improvements can be made to ensure your data is in the right place to meet your business objectives.
🟡 In public beta – available to all operations hub customers.
Hallelujah! HubSpot’s new custom object builder means you can now create custom objects without the need for code knowledge! This means non-developers have more freedom to customise their database so it’s more in-line with their business infrastructure.
🟡 In public beta – available to all enterprise customers.
Large databases can easily become unruly if they’re left to fester. HubSpot’s new data quality command centre helps keep track of your data health and makes you more proactive when it comes to data cleansing. The tool provides you with an at-a-glance insight into your data health and which data needs attention – all from a single dashboard!
For more support on data hygiene – take a look at our HubSpot data hygiene guide!
🟡 In public beta – available to professional and enterprise operations hub customers.
This feature works with the data quality command centre and uses artificial intelligence to scan your database looking for issues, before using automation to fix them. This new feature will save HubSpot admins a huge amount of time and effort!
🟡 In public beta – available to professional and enterprise operations hub customers.
HubSpot is now lowering the barrier (again) to creating impactful, memorable websites with its free CMS tools. Businesses can now build professional websites without the need of a developer or big budgets.
🟢 Live now – available to all HubSpot CMS customers.
You can now capture all of your customer touchpoints within HubSpot’s CRM. New activity types include SMS, LinkedIn messages, WhatsApp and physical mail. You can also configure and customise which activity buttons appear in the record highlight card.
🟡 In beta - available to all HubSpot users.
You can now customise the right and left sidebar of all objects. Conditional logic can also be used to only show relevant cards to different teams.
🟢 Live now – available to all professional tier customers.
Getting an at-a-glance view of your deals and the companies you have in the pipeline is crucial. That’s why HubSpot now allows admins to select up to four properties to display on board cards for deals, tickets and custom objects.
🟢 Live now – available to all free+ customers for default board properties and all pro+ customers for different properties by pipeline.
You can now connect your business WhatsApp account to your HubSpot inbox, providing another instant method of communication for your clients and prospects on a platform that they’re familiar with. Conversations will be visible on the contact record meaning you can still maintain your single source of truth.
🟡 In private beta – available to marketing and service hub professional and enterprise customers.
Marketers can now visualise the end-to-end customer journey within a simple report. This allows marketers to get valuable insights into the different touchpoints that lead to conversions across channels.
🟡 In private beta – available to marketing hub professional and enterprise customers.
You can now use ad conversion events to power targeted online advertising. In the coming cookieless online world, marketers will be able to access first-party data allowing you to target, report and optimise ads without the use of a cookie.
🟢 Live now – available to marketing hub professional and enterprise customers.
A number of improvements have been made to the existing campaigns tool for marketing hub professional and enterprise users. These include:
🟢 Live now – available to marketing hub professional and enterprise customers.
Set, track and manage goals that are unique to your business with HubSpot’s custom goals feature. This intuitive feature means you have complete control over which goals you’re tracking. The progress bar also automatically keeps goals updated if changes are made to targets.
🟡 In public beta – available to sales and service hub enterprise customers.
With an aim to make people better connected, HubSpot has created the functionality to allow customers to reach you with inbound calls. Salespeople can be provided with a unique phone number to make and receive calls directly to/from their personal phones without exposing their personal number.
🟢 Live now in US, UK and Canada – available to sales and service hub starter, professional and enterprise customers.
Developers can now create new CRM cards to make it easier for CRM users to do their jobs. These CRM cards can also be used on custom objects or display custom object data over other records.
🟡 In public beta – available to sales and service hub enterprise customers.
HubSpot’s new product sync tool reduces complexity, allowing you to connect your product library to HubSpot bidirectionally. Previously, this was only available with Shopify and Quickbooks but is now available with more than 20 third-party apps.
🟢 Live now – available to all operations hub users.
You can now keep on top of your synced integrations and apps in the new sync health tab. This shows which integrations are in sync, excluded from sync or failing to sync. This means users can be more proactive with their sync health instead of finding issues when they’re already causing problems for your team.
🟢 Live now – available to all operations hub users.
When using HubSpot quotes, you can now create a number of payment schedule types, meaning you can allow your clients to pay in a series of instalments instead of one large payment. Payment instalments can also be given their own due date, amount and name.
🟢 Live now – available for free with quotes and deals for all hubs. Not currently available with HubSpot payments.
Payments are now connected to HubSpot meetings, forms and emails meaning you can now collect payments across a number of different communications types, making the process seamless and easy for customers.
🟢 Live now – available to US starter+ customers who are enrolled in HubSpot payments.
If you’re interested in any of the new HubSpot features and would like to learn more, book a chat with one of our HubSpot experts!