How Does Blogging Help B2B Businesses?
If you are an Intergage customer, you have probably heard your Account Manager tell you in every review that ...
Inbound Marketing vs Marketing Automation: What's The Difference?
Everybody loves buzzwords. We’ve had a few bouncing around our offices recently, Marketing Automation and ...
What Is An Inbound Marketing Certification?
For anyone who is looking to get an Inbound Marketing Certification there is only one place to start and that ...
5 Reasons To Profile Your Top Clients
In the competitive business world in which we operate, it is vital to understand your customers. We always ...
Membership Organisations With Charitable Status
Many membership organisations and professional bodies enjoy charitable status. For some that means that they ...
Digital Marketing News – Top 5 Stories, January 2017
Keeping up with digital news and trends can be time-consuming. Let Adam from our Digital Marketing Team take ...
Are you Ready for Marketing Automation?
So, you’ve heard all about the good things that Marketing Automation can bring including:
Why Marketing Automation Fails
Marketing Automation, when done properly, can improve the way that businesses identify hot leads, generate ...
When is a Good Time to Consider Using Marketing Automation Workflow?
As a marketer, are you generating leads but not looking after the ones who are not yet ready to buy? Or maybe ...
What is a Landing Page?
There is a little confusion around this subject (hence this post). If you type this question into Google it ...
Lead Scoring and Lead Decay in Marketing Automation
Could lead scoring help you as a marketer deliver a better service to the sales team? Possibly, but you might ...
Crossing the Anonymity Threshold Explained
At any moment in time your organisation has a sales pipeline. That pipeline at the widest point (the top of ...