Testing Personas in the Real World
Setting Objectives You’ve got up early, put your most comfortable smart shoes on and set off into the sunrise ...
Email is not dead.
Email is not dead. In fact, it is the one channel through which most people are happy to receive marketing ...
Tribe CRM Membership – Staying in Sync
Does this sound familiar.... We often talk to customers who are moving from an older membership system to a ...
Lead Generation - You're Doing it Wrong!
As a young civil servant in London looking for a career change, I went for an interview for a sales job at a ...
Inbound Marketing - It's Not Me It's You
For the longest time at Intergage, we have been advising our customers to not just talk about themselves in ...
Adopting Marketing Automation
Intergage is about to adopt another Marketing Automation technology. And we’re very serious about it. Anyone ...
Our View on Digital Marketing News - Nov 2016
Staying up to date with the comings and goings in the world of digital marketing is a full time job in ...
Online Self-Service for Membership Organisations & Trade Associations
Where everyone knows your name Most UK member organisations and trade assocaitions have a website to manage ...
How to Create B2B Personas - Going Deep with Personas
“I say, Holmes, why the furrowed brow?” “I’m building a personality profile of the kinds of chaps that are ...
The Best of Technology for Marketing Show 2016
The Technology for Marketing (TFM) show at Olympia happened at the end of September and I wanted to share a ...
LEGO's marketing proves everything is awesome
Weighing up my entertainment options this weekend I rather curiously stumbled across The Secret World of LEGO ...
6 Tips to Maintain A Consistent Brand Image
Branding - often described as: "a name, term, design, symbol, or any other feature that identifies a seller's ...