The State of Marketing in Manufacturing and Engineering in 2021
As manufacturing companies emerge from the Covid storm, many will do so with a new perspective, both of their ...
Building Marketing Personas For Manufacturers
Building buyer personas is a crucial stage in any manufacturing marketing campaign. With 80% of engineering ...
Key Digital Marketing Stats Your Manufacturing Business Should Measure
It can be difficult to know exactly which marketing stats and KPIs you should focus on to ensure success. ...
How Do Engineers And Manufacturers Measure Marketing Success?
Accurately measuring your marketing strategy can feel like a daunting task and particularly so if you work ...
The Purpose Of Marketing And The Marketing Mix
So, what is the purpose of marketing? Ask a room full of marketers and I’m certain there’ll be a room full of ...
The Why And How Of Marketing Strategy
The term strategy is one of the most abused words in the business dictionary. A strategy is not a goal. It is ...
Your Website Traffic Explained [Infographic]
Fully understanding your website traffic is one of the most important indicators of your marketing strategy ...
Using Data To Identify New Markets And Opportunities
Where’s My Bow Tie? Where’s My Homburg? Forgive my impertinence but I’m guessing that you’re not wearing a ...
Why digital marketing is core to successful industrial sales teams
Back in 1988 I was a 22-year-old sales noob. My life was cold calling, brochures and a stratospheric company ...
Who Are You REALLY Competing With In Search Engines?
In business, two people will decide your success – the customer and the competition.
Setting A Marketing Budget To Achieve Your Growth Goals
Intergage has been in the marketing business for more than 20 years. In those 20 years I have spoken to many ...
7 Common Industrial Digital Marketing Problems (And Solutions)
In the digital world, the only constant is change. However, over years of auditing websites and developing ...
