What Does COVID-19 Mean for Your Digital Marketing?
The effects of the COVID-19 pandemic mean businesses are closing, gatherings are being cancelled and people ...
Marketing Automation - The Executive Summary
Why Marketing Automation? Smart B2B businesses understand that buyer behaviour has changed. They know that ...
5 Steps To Improve Your Marketing ROI
Knowing that you’re getting a return on your marketing investment is vital to the success of your campaigns ...
Decrease Customer Churn With These 5 Steps
They say, ‘you don’t know what you’ve got until it’s gone’. Companies often find this out the hard way when ...
5 Ways To Increase Customer Lifetime Value
Customer Lifetime Value is a metric we have discussed in a number of previous blogs. It is one of the most ...
What Is Customer Lifetime Value?
The term Customer Lifetime Value (CLV) is used often but frequently misinterpreted as an unimportant metric ...
Customer Acquisition Is Not The Problem
In the last five years, the cost of acquiring new customers has increased by over 50%[1]. If your current ROI ...
What Is Accountable Marketing?
There are two opinions when it comes to marketing. Some think of it as an art; others think of it as a ...
Identifying More Sales Opportunities Through Marketing Automation
We used to call it ‘Jigsaw ID’ – the identification of someone by piecing together seemingly unconnected ...
The Number One Reason Your Business Is Losing Customers
Reducing customer churn is the easiest way to improve profits. As long ago as 2000 Harvard Business School ...
Have You Asked Your Customers The Ultimate Question?
How NPS (Net Promoter Score) Works - based on the book The Ultimate Question 2.0 a Marketing Classic by Fred ...
Broken Marketing Funnels And The Flywheel Revolution
Broken Marketing Funnels Most people have heard of the traditional marketing funnel...but has marketing ...