How to Calculate Customer Lifetime Value – A Classic Approach
Why Customer Lifetime Value Matters Customer Lifetime Value (LTV) is the single most important metric in ...
Your Marketing Toolkit is a Competitive Advantage (or not)
Overwhelmed Marketing Managers are frustrated by clunky marketing technology and long for more advanced and ...
The Surprisingly Huge ROI of Sales & Marketing Alignment
The Sales Team says that the Marketing Team (or "Colouring-in Department") provides poor quality leads and ...
10 Benefits of B2B Marketing Automation
There are many reasons why businesses choose to invest in marketing automation. For many it is simply the ...
How Is Brexit Impacting .eu Domains?
We all knew that Brexit would have consequences big and small for businesses in the UK, but I doubt many of ...
How To Plan For A Website Redesign Project
Having worked at Intergage for 11 years in a business development role primarily focused on selling website ...
A Good Website is Never 'Done'
So, you have finished the long, laborious process of a website redesign and you have the finished project in ...
Why Invest In Professional Headshots For Your Business?
If you keep an eye on your Google Analytics Reporting (which as a side note, you probably should be) – you ...
Facebook Cover Videos: A Cure For Banner Blindness Or Just More Noise?
As you may or may not know, Facebook is currently rolling out Cover Videos for company pages that work in ...
The Future of the Sales Profession
This blog post is based on the book by Graham Hawkins called The Future of the Sales Profession - how to ...
Should You Secure Your Site With SSL For Better User Experience?
In November 2016 we wrote a blog about how changes to Google’s Chrome browser might affect your website as ...
5 Reasons To Profile Your Top Clients
In the competitive business world in which we operate, it is vital to understand your customers. We always ...