Why Your Buying Personas Aren't Working
Building your buyer personas is a crucial stage in your marketing strategy. It’s not uncommon for us to come ...
The Why And How Of Marketing Strategy
The term strategy is one of the most abused words in the business dictionary. A strategy is not a goal. It is ...
Using Data To Identify New Markets And Opportunities
Where’s My Bow Tie? Where’s My Homburg? Forgive my impertinence but I’m guessing that you’re not wearing a ...
7 Common Industrial Digital Marketing Problems (And Solutions)
In the digital world, the only constant is change. However, over years of auditing websites and developing ...
Us Vs. You - Talking TO Your Audience On Your Website
Conversation is an art. When applied with skill, your conversations can build bonds, extract information and ...
How To Develop A Marketing Strategy For A Manufacturing Business
You might be shocked to learn that 86% of executive teams spend less than one hour per month discussing ...
How To Create A Buyer Persona
One of the most important elements of modern, inbound marketing is the customer or buyer persona - because ...
Buyer Persona Courses
Whether you call them customer personas, buyer personas, visitor personas or avatars, we marketers are ...
Testing Personas in the Real World
Setting Objectives You’ve got up early, put your most comfortable smart shoes on and set off into the sunrise ...
How to Create B2B Personas - Going Deep with Personas
“I say, Holmes, why the furrowed brow?” “I’m building a personality profile of the kinds of chaps that are ...
What The Heck Is Generation C And Is It Important To Me?
What is Generation-C? Unlike any of the other descriptors and labels we apply to society, such as post-baby ...