Transforming Nineteen Group’s HubSpot Implementation for Marketing Success

The Challenge

Nineteen Group, a leading events and media business with 17 distinct business units, were looking for a structured approach when deciding to onboard onto HubSpot . Their key challenges included:

  • Maintaining data separation across business units while enabling seamless team collaboration.
  • Implementing customised workflows and automation to streamline marketing and sales.
  • Ensuring comprehensive training for multiple teams to adopt HubSpot effectively.

Intergage stood out as the ideal partner due to our expertise in HubSpot onboarding and automation. Our ability to implement scalable solutions while providing tailored training and ongoing support reassured Nineteen Group that we could successfully deliver a solution that met their needs.

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How We Delivered Success

Recognising the complexity of onboarding 17 business units, we ensured a structured, high-impact transition to HubSpot. Key actions included:

  • 1
    Email, Landing Page & Form Creation
    We developed and launched custom marketing assets tailored to each business unit, keeping the focus on their ICP, while still catering to broader engagement.
  • 2
    Training & Support
    We conducted multiple in-person and virtual training sessions to ensure all teams could efficiently use HubSpot, ensuring everyone was aligned on targeting their best-fit audiences first.
  • 3
    Workflow Automation
    Designed and implemented workflows that streamlined lead management and communication, optimising resources for the most valuable prospects.
  • 4
    Custom Event Setup & Association Labels
    Configured HubSpot to manage event-specific data while maintaining clarity across business units, allowing teams to operate within their own space while sharing key insights.
  • 5
    Ongoing Support and Optimisation
    As part of our Super Admin on Demand contract, we provided first-line support and continual optimisation. Nineteen Group could rely on us to quickly resolve issues, implement new strategies, and fine-tune their workflows for maximum efficiency.
  • 6
    Ongoing Retainer & Support
    Established a monthly retainer for continued optimisation, ensuring Nineteen Group could refine their targeting strategies over time.

Results & Benefits

Nineteen Group has seen significant improvements in operational efficiency, including:

1
Greater marketing precision
By prioritising their core audience while still managing broader engagement, they maximised their impact without unnecessary resource drain.
2
Enhanced automation & efficiency
Streamlined workflows ensured teams could focus on nurturing their most promising leads.
3
Improved collaboration
With structured data-sharing in HubSpot, teams could operate efficiently while staying connected across business units.
"We employed Intergage to help with the roll out of HubSpot across our business. They were instrumental in the onboarding and training process and we couldn’t have done it without them! From the beginning, there was a detailed plan in place and our account managers (Mali and Joe) were incredibly knowledgeable making the transition to HubSpot not only smooth but enjoyable. I felt like their only client as they gave us so much time and support. They provided comprehensive training that was tailored to our specific needs, ensuring that every team member felt confident using the platform. Their step-by-step guidance throughout the setup and customisation made what could have been a complex process feel effortless. Their support didn’t just stop after the initial training, they remained available for questions and additional help, which made a huge difference as we started using HubSpot in real-time scenarios. I highly recommend Intergage to any company looking for professional, efficient, and supportive onboarding services for HubSpot. I now intend to continue working with them to optimise our email marketing campaigns and ensure we continue to get the best out of the system."
Verity Noon
Nineteen Group

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