Sales Messaging For B2Bs
While data is the foundation of every great marketing strategy, the human elements are what set you apart. Without a deep understanding of your audience—their challenges, buying triggers and preferred channels— you risk blending into a sea of businesses offering similar products.
This is where Fried Egg Marketing® makes all the difference. By focusing on the “yolk”—your Ideal Client Profile (ICP)—you can go beyond surface-level targeting and create messaging that resonates deeply with the clients who matter most.
When you connect authentically with your audience, your marketing becomes sharper, your conversions improve and your brand commands a premium price. Fried Egg Marketing® ensures your efforts are focused where they’ll drive the greatest impact. Ready to stand out?
At Intergage, we have created a proven process to draw information from you and your team to develop compelling sales messaging. During a half-day workshop, we'll extract the information needed to produce a one-page plan which will outline your:
- Mission, vision and values
- Ideal customer profile (ICP)
- ICP buying team (i.e. the prospects’ decision-makers and influencers)
- Buying team’s buying process
- Competitors
- Your differentiators
This information will then be used to craft beautiful sales messaging which will be a key part of all future marketing campaigns.
What will you get?
- A three-hour collaborative sales messaging workshop with a senior marketing expert
- A one-page sales messaging plan
- A series of pertinent sales messages
